Welcome to our “new look” brand and website

We’re thrilled to be sharing our new brand identity in tandem with the launch of our new website. It's the first substantial refresh of our brandmark since the Public Transport Ombudsman (PTO) was established in 2004.

Our new logo’s three arrows represent the three parties to our complaint processes – customer, member organisation, and the PTO. The arrows unite to form a wheel that reinforces the concept of forward-motion, and a stylised ‘O’ that signifies Ombudsman.

This brings our brand ‘essence’ move forward fairly to life by embodying progress and positive direction. 

Our logo and new website are key outcomes of a recent review of the PTO’s public communications. The review’s core aim was to consider ways to better communicate what we do, and the value we offer our community, industry and government stakeholders. The review process included participation, and valuable feedback, from representatives of the community and PTO member organisations.

Other key outcomes include broadening our communications to include the work we do to improve public transport for the Victorian community. Insights from review participants will help shape our next Strategic Plan.